You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Music in Advertising: Effects on Brand and Endorser Perception
|
---|---|
Chapter number | 9 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_9 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Mark F. Zander, Vanessa Apaolaza-Ibáñez, Patrick Hartmann, Zander, Mark F., Apaolaza-Ibáñez, Vanessa, Hartmann, Patrick |
Mendeley readers
The data shown below were compiled from readership statistics for 44 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Malaysia | 1 | 2% |
Unknown | 43 | 98% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 7 | 16% |
Student > Master | 5 | 11% |
Student > Ph. D. Student | 3 | 7% |
Professor | 3 | 7% |
Lecturer > Senior Lecturer | 1 | 2% |
Other | 2 | 5% |
Unknown | 23 | 52% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 18% |
Psychology | 4 | 9% |
Linguistics | 2 | 5% |
Social Sciences | 2 | 5% |
Biochemistry, Genetics and Molecular Biology | 1 | 2% |
Other | 4 | 9% |
Unknown | 23 | 52% |