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Mendeley readers
Chapter title |
Implicit Measurement Games: Using Casual Games to Measure Psychological Responses to Ads
|
---|---|
Chapter number | 14 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_14 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Ivar Vermeulen, Enny Das, Rolien Duiven, Anika Batenburg, Camiel Beukeboom, Johan F. Hoorn, Dirk Oegema, Vermeulen, Ivar, Das, Enny, Duiven, Rolien, Batenburg, Anika, Beukeboom, Camiel, Hoorn, Johan F., Oegema, Dirk |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 17% |
Student > Bachelor | 1 | 17% |
Professor | 1 | 17% |
Student > Master | 1 | 17% |
Researcher | 1 | 17% |
Other | 0 | 0% |
Unknown | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 4 | 67% |
Unknown | 2 | 33% |