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Mendeley readers
Chapter title |
Play Our Game and Tell Your Friends: Pringle’s Brand Campaign on a Mobile Social Networking Site
|
---|---|
Chapter number | 13 |
Book title |
Advances in Advertising Research (Vol. 1)
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-6006-1_13 |
Book ISBNs |
978-3-83-492111-6, 978-3-83-496006-1
|
Authors |
Shintaro Okazaki, Maria Jesús Yagüe, Okazaki, Shintaro, Yagüe, Maria Jesús |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Austria | 2 | 25% |
Unknown | 6 | 75% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 25% |
Other | 1 | 13% |
Student > Ph. D. Student | 1 | 13% |
Lecturer | 1 | 13% |
Student > Master | 1 | 13% |
Other | 1 | 13% |
Unknown | 1 | 13% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 1 | 13% |
Economics, Econometrics and Finance | 1 | 13% |
Psychology | 1 | 13% |
Social Sciences | 1 | 13% |
Design | 1 | 13% |
Other | 0 | 0% |
Unknown | 3 | 38% |