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Market Segmentation

Overview of attention for book
Attention for Chapter 11: Joint Segmentation
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Citations

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1035 Dimensions

Readers on

mendeley
2 Mendeley
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Chapter title
Joint Segmentation
Chapter number 11
Book title
Market Segmentation
Published by
Springer US, January 2000
DOI 10.1007/978-1-4615-4651-1_11
Book ISBNs
978-1-4613-7104-5, 978-1-4615-4651-1
Authors

Michel Wedel, Wagner A. Kamakura

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 50%
Student > Master 1 50%
Readers by discipline Count As %
Business, Management and Accounting 2 100%