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An Examination of Advertising Execution Related Cognitions as Mediators of Commercial Message Acceptance
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
George E. Belch, Michael A. Belch
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||50%|