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The Effects of Nudity, Suggestiveness, and Attractiveness on Product Class and Brand Name Recall
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Raymond L. Horton, Lauren Lieb, Martin Hewitt
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||50%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||100%|