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Experimental Results Concerning the Affect of the Female Model in Television Commercials on Product and Brand Recall
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Ralph B. Weller, Stanley D. Sibley, Colin Neuhaus
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||17%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||17%|
|Economics, Econometrics and Finance||1||17%|