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Product Involvement, Cognitive Dissonance and Product Satisfaction: An Experimental Study
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Pradeep K. Korgaonkar, Ravi Parameswaran
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||1||100%|
|Student > Ph. D. Student||1||100%|
|Readers by discipline||Count||As %|