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Product Involvement, Cognitive Dissonance and Product Satisfaction: An Experimental Study
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Pradeep K. Korgaonkar, Ravi Parameswaran
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|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||100%|
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