You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Some Insights into the Effective Promotion of Gift Certificates: Behavior and Media Characteristics of Department Store Gift Certificate Purchasers
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Ronald J. Adams, Mary Ann Lederhaus, John M. Browning