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Chapter title |
Self-Image/Product-Image Congruity and Advertising Strategy
|
---|---|
Chapter number | 31 |
Book title |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16946-0_31 |
Book ISBNs |
978-3-31-916945-3, 978-3-31-916946-0
|
Authors |
M. Joseph Sirgy |
Mendeley readers
The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 4% |
Unknown | 24 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 7 | 28% |
Student > Bachelor | 5 | 20% |
Student > Ph. D. Student | 3 | 12% |
Lecturer | 2 | 8% |
Student > Doctoral Student | 2 | 8% |
Other | 3 | 12% |
Unknown | 3 | 12% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 10 | 40% |
Social Sciences | 3 | 12% |
Psychology | 2 | 8% |
Physics and Astronomy | 1 | 4% |
Economics, Econometrics and Finance | 1 | 4% |
Other | 3 | 12% |
Unknown | 5 | 20% |