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| Chapter title |
Self-Image/Product-Image Congruity and Advertising Strategy
|
|---|---|
| Chapter number | 31 |
| Book title |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-16946-0_31 |
| Book ISBNs |
978-3-31-916945-3, 978-3-31-916946-0
|
| Authors |
M. Joseph Sirgy |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 4% |
| Unknown | 26 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 26% |
| Student > Bachelor | 5 | 19% |
| Student > Ph. D. Student | 4 | 15% |
| Lecturer | 2 | 7% |
| Student > Doctoral Student | 2 | 7% |
| Other | 3 | 11% |
| Unknown | 4 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 41% |
| Social Sciences | 3 | 11% |
| Psychology | 2 | 7% |
| Physics and Astronomy | 1 | 4% |
| Economics, Econometrics and Finance | 1 | 4% |
| Other | 3 | 11% |
| Unknown | 6 | 22% |