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A New Era: Overcoming Potential Conflict between Marketing Management and MIS
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Richard E. Seeber, J. Donald Weinrauch, Gary Pickett
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||1||100%|
|Readers by discipline||Count||As %|