You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Improve the Health Care Macro-System through Micro-Marketing: A Physician/Marketer’s Viewpoint
|
---|---|
Chapter number | 42 |
Book title |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16946-0_42 |
Book ISBNs |
978-3-31-916945-3, 978-3-31-916946-0
|
Authors |
Richard A. Wright, Bruce H. Allen |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 25% |
Lecturer | 1 | 25% |
Lecturer > Senior Lecturer | 1 | 25% |
Unknown | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 25% |
Business, Management and Accounting | 1 | 25% |
Social Sciences | 1 | 25% |
Unknown | 1 | 25% |