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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Perceptions of Downtown Attraction Factors in the Small City: A Case Study in Ohio
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    Chapter 2 Characteristics of Automatic Teller Machine users by Multivariate Analysis
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    Chapter 3 Freight Consolidation Strategies for Channel Management: A Response to Environmental Change
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    Chapter 4 Distribution Procedures—An Impediment to the Sale of Solar Products
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    Chapter 5 The Incidence of Eating Out: A Review and Decision Model for Managers of Fast Food Restaurants
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    Chapter 6 Sensory Profiling and Retailer Selection
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    Chapter 7 Is Multidimensional Scaling (And Other Esoterica) for the Small Retailer?
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    Chapter 8 Optimal Site Selection within Complex Markets: A Preliminary Solution
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    Chapter 9 Enhancing the Power of Channel Leaders
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    Chapter 10 The Effect of Economic Development on the Status of Marketing Research
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    Chapter 11 A Cross-Cultural Comparison of the Attitudes of Consumers and Business People Towards Consumerism
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    Chapter 12 Development of Marketing Channels in Developing Countries the Turkish Case
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    Chapter 13 National Marketing and Protectionism in the Post MTN Environment
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    Chapter 14 Characteristics of Fast Food Restaurant Patrons: A Special Emphasis on Concern for Nutrition
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    Chapter 15 An Examination of Advertising Execution Related Cognitions as Mediators of Commercial Message Acceptance
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    Chapter 16 Children’s Self-Perceptions of their Participation in Retail Store Patronage Decisions
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    Chapter 17 Male and Female Heavy-Users of an Apparel Product Category: A Comparison of Sex Related Segment Profiles
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    Chapter 18 Leisure and Consumer Behavior: A “Social Indicators” Update
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    Chapter 19 The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods
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    Chapter 20 Black Market Segmentation Based on Black as well as White Symbols
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    Chapter 21 Product Involvement, Cognitive Dissonance and Product Satisfaction: An Experimental Study
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    Chapter 22 The Relationship between Store Image and Customer Deviant Behavior: An Exploratory Study
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    Chapter 23 Alternative Action Opportunities for the Food Industry to Better Serve the Households of the Aged and Aging
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    Chapter 24 An Investigation of Price-, Quality-, and Deal-Oriented Retail Market Segments
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    Chapter 25 The Hispanic Consumer Segment
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    Chapter 26 Consumer Satisfaction and Consumer Behavior: Evidence on the “So What” Question
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    Chapter 27 Determinants of Consumer Deviance
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    Chapter 28 In Search of the Validity and Applicability of Diffusion Theory
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    Chapter 29 Peak Experiences: Latent Dimensionalities in Consumption Behavior
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    Chapter 30 Consumer Choice of Information Processing Strategies in Disposition Decisions
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    Chapter 31 Self-Image/Product-Image Congruity and Advertising Strategy
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    Chapter 32 An Investigation of the Shopping Orientations of Recent Movers
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    Chapter 33 An Examination of Income Differentials on Black Buyer Behavior of Fashions
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    Chapter 34 An Exploratory Study of Products used for Enjoyment and Enhancement Purposes: II. Brand Importance, Inter and Intraclass Correlations
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    Chapter 35 Marketing an Art Event: The Case of Indiana Renaissance Fair
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    Chapter 36 Perceived Risk in Store Choice in the Second Order Market
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    Chapter 37 Quantitative Tools and Health Service Industry
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    Chapter 38 Public Health Care Marketing in a Developing Country: The Case of Mexico
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    Chapter 39 Marketing Medical Residencies in Family Medicine
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    Chapter 40 A Close Look at the Options in the Health Care Industry: The Marketing Audit
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    Chapter 41 The Need for Marketing Research in the Development and Diffusion of the Hospice Concept
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    Chapter 42 Improve the Health Care Macro-System through Micro-Marketing: A Physician/Marketer’s Viewpoint
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    Chapter 43 An Empirical Investigation of the Relationships between Perceived Risk and the Experience of Organizational Buyers
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    Chapter 44 How Different Buying Center Members Influence Different Purchasing Phases
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    Chapter 45 Personal Perceptual Factors in Organizational Buyer Behavior
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    Chapter 46 A Problem in Industrial Marketing Management: The Over-Under Phenomenon
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    Chapter 47 Improving Risk Analysis in Unstable Political Climates
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    Chapter 48 Import Decision Making: What Factors Influence U.S. Import Managers?
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    Chapter 49 Insights into the Structure and Practice of Marketing Research in a Socialist State: The Polish Experience
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    Chapter 50 The European Economic Community: One Market, Ten Markets- or Twelve?1
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    Chapter 51 Documentation and Logistics Issues in Exporting Firms
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    Chapter 52 Television Advertising: uses of Information in the U.S. and Latin America
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    Chapter 53 A Vulnerability Evaluation of U.S. Platinum Customers
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    Chapter 54 An Experiential Approach to Marketing Education
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    Chapter 55 Towards Better Theory and Practice in Marketing Education: A Choice-Based, Application-Oriented Approach
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    Chapter 56 Business and Nonbusiness Student Perceptions of Questionable Advertising Practices
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    Chapter 57 Stability of Grade Prediction Equations for Principles of Marketing
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    Chapter 58 Students Attribution of Success in the Marketing Principles Course
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    Chapter 59 The Effects of Job Experience on Perceptions of Marketing Education
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    Chapter 60 Evaluation in Marketing Education: The Case of the Final Exam
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    Chapter 61 Marketing Ethics: Theory and Pedagogy
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    Chapter 62 Exposing Students to Multinational Marketing Dimensions: A Dilemma for Marketing Educators
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    Chapter 63 Profile Determinants and Factors Predicting Performance of Upper-Division Students in a Two-Campus Setting
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    Chapter 64 Female Student Attitudes Toward Careers in Professional Selling
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    Chapter 65 A Guide to Case Finding and Writing for the Marketing Educator
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    Chapter 66 Theory Applied: Experiential Teaching Integrates Student Learning With Community Needs
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    Chapter 67 The Case as an aid to Imparting Concepts
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    Chapter 68 Direct Marketing: The Future is Now
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    Chapter 69 Segments in the Classroom
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    Chapter 70 The Marketing of Personal Financial Counseling: Some Propositions
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    Chapter 71 Identifying Search Prone Segments in the Service Sector: A Test of a Taxonometric Approach
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    Chapter 72 Utilization of Segmental Analysis and Performance Measures
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    Chapter 73 Consumer’S Satisfaction/Dissatisfaction with a Membership-Based Service Organization
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    Chapter 74 Salesmen and Salesmanagers - Are they Satisfied with their Jobs?
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    Chapter 75 Testing the Pims Model on Longitudinal Data for Strategically Homogeneous Firms
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    Chapter 76 A New Era: Overcoming Potential Conflict between Marketing Management and MIS
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    Chapter 77 Extensions and Testing of Importance-Performance Analysis
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    Chapter 78 Sex Differences in Attitudes Toward United Way
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    Chapter 79 Perceived Risk and Voting Behavior
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    Chapter 80 Marketing Marketing to Voluntary Organizations
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    Chapter 81 The Use of National Charity Telethons as a Marketing Tool
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    Chapter 82 The Selling of Education
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    Chapter 83 A Comparison of the Cognitive Complexity of Public and Private Sector Products
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    Chapter 84 A Comparison of Objective and Subjective Leisure Measures
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    Chapter 85 Is Marketing the Answer to the Crisis in Performing Arts? Another Viewpoint and Model
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    Chapter 86 Analysis Of Marketing Experiments with a Categorical Response Variable
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    Chapter 87 Are Late Survey Respondents Worth Waiting for? An Analysis of Demographics
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    Chapter 88 Multidimensional Scaling and Product Positioning: Are Physical Product Attributes Good Predictors of the Overall Similarities Data
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    Chapter 89 A Test of Inducements for Stimulating Consumer Participation in Laboratory Experiments
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    Chapter 90 The Effects of Direct and Indirect Semantic Cues on Consumer Price Perceptions: Some Preliminary Evidence
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    Chapter 91 Effects of Outside Directors on Corporate Regulatory Compliance Decisions
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    Chapter 92 The Entropic Consequences of Marketing Actions: A Systems View
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    Chapter 93 Materials Recycling is a Marketing Problem
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    Chapter 94 Social Responsibility: The New Consciousness in Retailing
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    Chapter 95 Warnings: The Vitiating Effect of Context
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    Chapter 96 Brand Proliferation: A Tool of the Monopolist?
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    Chapter 97 Marketing Conflicts and MNC’s
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    Chapter 98 New Directions for the Consumer Movement: The Electoral Process
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    Chapter 99 On a New Relationship between Physical Distribution and Marketing: On Doing for Marketing what it Cannot do for Itself
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    Chapter 100 Dis-Integration and Re-Integration Strategies: Alternatives to Vertical Integration
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    Chapter 101 Deregulated Motor Carrier Industry -- Marketing Implications
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    Chapter 102 A Comparative Study of Facility Location Solution Techniques
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    Chapter 103 An Exploratory Analysis of the Use of Stop-Offs in Physical Distribution Systems
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    Chapter 104 A Hierarchical Attitude Model for Corporate Advertising and Market Segmentation
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    Chapter 105 Franchise Affiliation and Promotional Techniques: Competition and Comparative Performance Among North Carolina Real Estate Brokers
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    Chapter 106 Comparison Advertising Strategies for New Markets
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    Chapter 107 Newspapers and the Marketing Concept: An Exploratory Study of the Attitudes of Newsroom and Management Personnel
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    Chapter 108 The Effects of Nudity, Suggestiveness, and Attractiveness on Product Class and Brand Name Recall
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    Chapter 109 Parental Attitudes Toward Children’s Advertising: Some Preliminary Findings
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    Chapter 110 Advertising Decisions: A Matter of Confidence
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    Chapter 111 Experimental Results Concerning the Affect of the Female Model in Television Commercials on Product and Brand Recall
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    Chapter 112 Investigation of Consumer Motivations for Conserving Energy
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    Chapter 113 Does Corrective Advertising Affect the True Claims?: An Experimental Evaluation
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    Chapter 114 Application of Conjoint Analysis in Assessing the U.S. Market for Electric Cars
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    Chapter 115 The need for a Realistic United States International Airlines Policy: Is Deregulation the Answer?
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    Chapter 116 Subjective Versus Time Series Forecasts and their Combination
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    Chapter 117 Input-Output Tables and Marketing Purposes: The Belgian Case
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    Chapter 118 Attitudes Towards Auto Maintenance and the Extent of Do-It-Yourself Activity
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    Chapter 119 Structural Equation Analysis of Three Methods for Evaluating Conjoint Measurement Results
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    Chapter 120 Use of Quantitative Techniques by Marketing Practitioners
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    Chapter 121 The Keno Player as Consumer
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    Chapter 122 Multiple Marketing Goals and Multiple Marketing Instruments
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    Chapter 123 Characterizing Consumer Interest Through the Use of Canonical Correlation: Application for Small Business
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    Chapter 124 Awareness, Usage, and Perception of Small Business Administration’S Counseling Programs
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    Chapter 125 Small Business Export Strategies
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    Chapter 126 The College Town: Small Business Opportunity or Pitfall?
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    Chapter 127 Some Insights into the Effective Promotion of Gift Certificates: Behavior and Media Characteristics of Department Store Gift Certificate Purchasers
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    Chapter 128 The Role of Marketing in Economic Development
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    Chapter 129 Investors’ Perceptions of Full-Service Versus Discount Security Brokerage Firms
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    Chapter 130 Prizm: A Geodemographic Market Research and Planning System for Estimating Relative Sales Potential
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    Chapter 131 Sales Management Control Systems: An Information Dependent Model
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    Chapter 132 New Product Criteria in Retail Chains
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    Chapter 133 Hispanic Consumer Behavior: A Review and Analysis
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    Chapter 134 Whatever Happened to Consumption in Marketing Theory?
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    Chapter 135 Slogans: An Historical Perspective on their Effects
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    Chapter 136 Marketing Oriented Strategies for Physicians: The Coming Competition in Health Care Delivery
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    Chapter 137 The Webb-Pomerene Associations’ Saga
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    Chapter 138 Pedagogical Model for Introducing Promotion Budgeting
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    Chapter 139 Applying the Marketing Concept to Nurse Recruitment Strategies
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    Chapter 140 Programs as Products Assessing Television for the New Technology
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    Chapter 141 Response Rate Stimulants in Mail Surveys: A Potential Source of Sample Composition Bias
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    Chapter 142 College Athletics as a Marketing Tool: Impact on Benefactor Generosity
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    Chapter 143 Negotiations in Turn-Key Projects a Cross-Cultural Study
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    Chapter 144 Shopping and Leisure Activity Patterns within the Elderly Consumer Segment: The “Young-Old” and “Old-Old”
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    Chapter 145 An Examination of the Decision Process Leading to Energy Conservation
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    Chapter 146 Organization Development in Marketing - Three Errors and how to Avoid them
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    Chapter 147 An Export Marketing Model for Less-Developed Countries: A Case Study of Turkey in Light of the Japanese Experience
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    Chapter 148 Marketing a Predominantly Black University
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    Chapter 149 Quality Marketing Education and a Book Rental System: Can they Coexist?
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    Chapter 150 Marketing for Non-Profit Institutions: A Case for Industrial Demarketing
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    Chapter 151 The Use of Dummy Variables to Evaluate Promotional Programs in the Automobile Industry
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    Chapter 152 Marketing Information Systems: Potentials for Health Care Facilities
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    Chapter 153 Criminal justice agencies VS. Type a marketers of stolen property
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    Chapter 154 Small Claims Courts: A Remedy Often Overlooked by Consumers
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    Chapter 155 Some Considerations in the Evaluation of Industrial Sales Training Programs
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    Chapter 156 Marketing Research: Family Income Levels and Enrollment Strategies
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    Chapter 157 Bank Patronage Decision: A Canadian Study
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    Chapter 158 Consumer Perceptions of a Product - The Micro-Wave Oven - An Analysis by Selected Socio-Economic Variables - Implications for Marketing Strategy
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    Chapter 159 A Framework for an Empirically Based Public Policy Decision Model…An Integrated Research Approach to the Prescription Drug Industry
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    Chapter 160 Environmental Planning and Control for the 1980s as Perceived by Supermarket Executives
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    Chapter 161 The Role of Consumer Travel Time as it Relates to Shopper Type, Store Image, and Future Purchases
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    Chapter 162 An Investigation into the Roots of Salesforce Alcoholism
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    Chapter 163 Determining Consumer Preferences for Sales Promotion Techniques via Conjoint Analysis
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    Chapter 164 Toward Promotion of the Marketing Planning Process
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    Chapter 165 Advertising and Economic Development: A Cross National Analysis
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    Chapter 166 A Marketing Analysis of Housing and Neighborhood Dimensions Among Black Consumers: A Case Study
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    Chapter 167 More about the Avoidance Hypothesis in Store Loyalty
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    Chapter 168 Pacific Basin Small Business Needs Assessment
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    Chapter 169 On the Transfer of Technology and Management Know-How
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    Chapter 170 New Directions for Non-Profit Service Marketing: Case for Community Hospitals
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    Chapter 171 Impact of Media on the Effectiveness of Corrective Messages
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    Chapter 172 Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model
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    Chapter 173 Techniques for Improving Direct Mail Advertising Exposure
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    Chapter 174 Health Care Marketing by Hospitals: Comments and Case Study
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    Chapter 175 Implications of the Growing Hispanic Market upon Marketing Planning in the 1980s
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    Chapter 176 Market Share Analysis of U.S. Export Trade
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    Chapter 177 A Credit Scoring Model to Evaluate the Credit Worthiness of Credit Card Applicants
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    Chapter 178 The Portrayal of Men vs. Women in TV Advertising
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    Chapter 179 Development of Consumer Typologies from Appropriateness Ratings
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    Chapter 180 Developing Alternative Retail Marketing Strategies: An Evolutionary Orientation
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    Chapter 181 "Tofi Management, Inc.": An Experiential Exercise Regarding the Long-Term Implications of Some Technological Innovations
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    Chapter 182 Value Analysis for Small Manufacturers
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    Chapter 183 A New Projective Technique to Measure a Personality Characteristic: Applications in Marketing
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    Chapter 184 Promoting with Cents-off Coupons in the Early 1980s
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    Chapter 185 The Impact of Interviewees’ Demographics on Interviewers’ Perceptions of their Task Performance1
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    Chapter 186 Targeting Public Relations Activities
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    Chapter 187 An Empirical Based Study on Becoming a Published Marketing Educator
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    Chapter 188 Product Differentiation and Market Segmentation in Graduate Management Education
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    Chapter 189 Attitudes of Business Leaders Toward Colleges of Business
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    Chapter 190 Major Consumer Markets Based on 1980 Census Data
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    Chapter 191 Immovable Property Act, (1981) of the Bahamas: a Commentary
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    Chapter 192 Sensory Profiles of Generic Tomato Juice a Qda Comparison
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    Chapter 193 Perceived Risk: Its Effects on Installment Credit Buying
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    Chapter 194 Consumerism: A Neglected Aspect of Marketing Planning in Developing Economies
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    Chapter 195 The Working of the Anti-Monopoly Law in India: an Exploratory Study and some Comparative Insights
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    Chapter 196 Impact of Students’ Perceived Organization Antisocial Behavior or Job Choice
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    Chapter 197 An Empirical Examination of Variations in Conjoint Solutions
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    Chapter 198 Product Life-Cycle Extension: The Polyester Staple Experience
Attention for Chapter 115: The need for a Realistic United States International Airlines Policy: Is Deregulation the Answer?
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Chapter title
The need for a Realistic United States International Airlines Policy: Is Deregulation the Answer?
Chapter number 115
Book title
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-16946-0_115
Book ISBNs
978-3-31-916945-3, 978-3-31-916946-0
Authors

L. Joseph Rosenberg