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An Investigation of Price-, Quality-, and Deal-Oriented Retail Market Segments
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Terese L. Lookinland, Gerard J. Carvalho, Kent L. Granzin
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||1||100%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||100%|