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How Different Buying Center Members Influence Different Purchasing Phases
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
Earl Naumann, Robert McWilliams, Douglas J. Lincoln
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||2||50%|
|Student > Bachelor||1||25%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||3||75%|