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Chapter title |
Models of Relative Advantage - Relative Image Interactions in Competition for International Markets
|
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Chapter number | 92 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_92 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
R. G. Vambery, J. W. Gabberty, S. Lampert, Vambery, R. G., Gabberty, J. W., Lampert, S. |