You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Green Marketing and its Implications for Consumers and Businesses in Malaysia
|
---|---|
Chapter number | 28 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_28 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Gerald C. P. Lee, M. I. Ahmad, Lee, Gerald C. P., Ahmad, M. I. |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 19% |
Student > Ph. D. Student | 3 | 14% |
Unspecified | 1 | 5% |
Student > Doctoral Student | 1 | 5% |
Lecturer > Senior Lecturer | 1 | 5% |
Other | 2 | 10% |
Unknown | 9 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 29% |
Arts and Humanities | 1 | 5% |
Unspecified | 1 | 5% |
Environmental Science | 1 | 5% |
Earth and Planetary Sciences | 1 | 5% |
Other | 2 | 10% |
Unknown | 9 | 43% |