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Chapter title |
Sales Promotions: Prescriptive Definitions and the Managers View
|
---|---|
Chapter number | 13 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_13 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Minoo Farhangmehr, Pedro Quelhas Brito, Farhangmehr, Minoo, Brito, Pedro Quelhas |