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Chapter title |
Similarities and Differences in Marketing Emphasis between Inheritors and Initiators of Malay Service Businesses in Malaysia
|
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Chapter number | 102 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_102 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Nik Rahimah Yacob, Yacob, Nik Rahimah |