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Evidence and Implications of Electronic Word of Mouth
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||3||30%|
|Student > Doctoral Student||1||10%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||5||50%|