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Chapter title |
The Semantic Structure of Time-Oriented Retail Service Guarantees: The Moderating Role of Cultural Norms on Perceived Performance Risk–Abstract
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Chapter number | 17 |
Book title |
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11885-7_17 |
Book ISBNs |
978-3-31-911884-0, 978-3-31-911885-7
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Authors |
Robert D. Straughan, Nancy D. Albers-Miller |