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The Effect of Market Orientation on New Product Performance
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Springer, Cham, January 2015
B Ramaseshan, Loo Soon Pang
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||50%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||100%|