How one pharmaceutical company expanded its reach with the Share of Voice dashboard

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About the project

To remain at the forefront of scientific exploration, quick and easy data analysis is a must for pharmaceutical companies. A prominent pharmaceutical firm approached Altmetric to help them do just that, transforming complex data about their publication strategy into at-a-glance visual insights with the Share of Voice dashboard.

Their objectives were multifaceted, looking at:

• Gain insights into the efficacy of various journal publications
• Expedite the publishing process
• Enhance responsiveness to online discourse.

Through our tailored dashboard solution, they uncovered more details on journal dynamics, publication timing, audience engagement, and information dissemination channels. A key discovery was that they could expect a far greater reach if they focused on specialist journals rather than the more competitive, well-established papers.

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Broad landscape analysis

A key finding revealed that prioritizing specialist journals over mainstream platforms promised broader outreach and impact. However, identifying the right journals was merely the tip of the iceberg. The company aspired for agility and adaptability in their research methodologies, to help navigate and analyze a comprehensive research landscape.

In collaboration with subject matter experts, Altmetric discovered six key pharmaceutical focus areas within the dashboard. This enabled a deeper exploration into vast scientific literature repositories, made easier by applying dynamic filters for granular data interrogation across research themes, publication status, online trends, and policy citations.

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Targeted dashboards make research simple, fast, and effective

Tailored to their strategic imperatives, our Share of Voice dashboard provided:

• Intuitive data visualizations
• Insights into publication volumes, trending topics in news and social media landscapes
• Comparative performance benchmarks against competitors.

Moreover, the dashboard’s versatility allowed for deeper dives into specific areas of interest. Users could analyze social media presence and engagement metrics across various platforms with a simple click-through.

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Taking share of voice to the next level with sentiment analysis

We enhanced the team’s analytical processes by introducing sentiment analysis powered by machine learning algorithms. Discerning sentiment from online discussions and mentions enabled insights into content dissemination patterns and public perceptions, fostering proactive engagement and risk management.

Due to the implementation of our solution, the company’s generated reports remained dynamic and adaptable to evolving trends, reshaping online attention analysis and enabling bespoke, data-driven decision-making insights.

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A transformative digital solution

Our Share of Voice dashboard is a prime example of how digital solutions can transform the way you navigate the complex worlds of pharmaceutical research and publications.

If you are interested in how our Share of Voice dashboards can help your business, talk to one of our friendly team today.

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