Exploring new dimensions of success in Medical Affairs 

Altmetric held a webinar in January in partnership with Biopharma Dive, where Dr Carlos Areia, Senior Data Scientist at Digital Science, shared valuable insights into how data-driven solutions from Altmetric for Medical Affairs can boost publication success.

There is growing consensus in the field of medical research that a more nuanced approach to metrics is crucial to demonstrate the value and real-world impact of pharmaceutical publications. This involves moving beyond traditional metrics to understand the broader context of a publication and evaluating its impact on the scientific community and patient care.

During the discussion, Carlos highlighted several key areas where our insights provide more profound clarity into publication impact, ultimately offering a broader perspective on success in medical affairs:

• By looking beyond traditional metrics, medical affairs teams can better appreciate how their work resonates with diverse audiences and contributes to real-world applications.

• By adopting a data-driven approach throughout the entire life cycle of publications—from conception and writing to dissemination and impact assessment—publication teams can ensure that each stage is optimized for success.

• Understanding online attention is key to gauging the impact of pharmaceutical research. Utilizing Altmetric’s tools to monitor online sentiment can reveal which aspects of research are capturing public interest and drive engagement.

Watch the webinar to learn about the real-world impact of your publications on the community.