Machine learning (ML) and Artificial Intelligence (AI) can be used not only to analyze a company’s internal data but also to extract information from the external environment , revealing hidden experts and resources within an organization.
In a recent conversation for a podcast, Carlos Areia, Senior Data Scientist at Digital Science and Julia Mutygullina, Product Solutions Manager at Digital Science with Garth Sundem, Director of Communications and Marketing at Medical Affairs Professional Society (MAPS) discussed machine learning as a tool for understanding audiences, including audience segments/personas and individuals within these groups.
They also touched on the limitations and data privacy concerns that distinguish what we “could” know from what we “should” uncover.
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