- Google Analytics is a web analytics service provided by Google, Inc., California, USA (“Google”). It sets one or more analytics cookies. Google uses such cookies to help us analyze how users use Altmetric. The information generated by the cookie(s) about your use of Altmetric (including your IP address) will be transmitted to and stored by Google on servers in the United States. The IP address will, however, be truncated and therefore anonymized before transmission. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet activity in connection with the use of the website. Google will not associate your IP address with any other data held by Google. More information on data protection in respect of Google Analytics is available at http://www.google.co.uk/intl/en/analytics/privacyoverview.html and details about how to opt out can be found at https://www.google.com/intl/en/policies/privacy/partners.