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Mendeley readers
Chapter title |
The Influence of Inertia on Brand Switching Behaviour
|
---|---|
Chapter number | 189 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_189 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
David Gray, Steven D’Alessandro, Leanne Carter |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 22 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 3 | 14% |
Student > Bachelor | 3 | 14% |
Student > Doctoral Student | 2 | 9% |
Professor | 2 | 9% |
Researcher | 2 | 9% |
Other | 1 | 5% |
Unknown | 9 | 41% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 36% |
Social Sciences | 2 | 9% |
Economics, Econometrics and Finance | 1 | 5% |
Computer Science | 1 | 5% |
Engineering | 1 | 5% |
Other | 1 | 5% |
Unknown | 8 | 36% |