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Mendeley readers
Chapter title |
The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types
|
---|---|
Chapter number | 49 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_49 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Elsamari Botha, Mignon Reyneke |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 37 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 4 | 11% |
Student > Bachelor | 4 | 11% |
Student > Ph. D. Student | 3 | 8% |
Other | 2 | 5% |
Researcher | 2 | 5% |
Other | 4 | 11% |
Unknown | 18 | 49% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 22% |
Social Sciences | 3 | 8% |
Psychology | 2 | 5% |
Arts and Humanities | 1 | 3% |
Economics, Econometrics and Finance | 1 | 3% |
Other | 3 | 8% |
Unknown | 19 | 51% |