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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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Cover of 'Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment
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    Chapter 2 Formal Contract in Marketing Channel and Firms’ Transactional Performance in China: Does Renqing Matter?
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    Chapter 3 The Reinforcing Role of Alternative Governance Strategies in Managing ICT Firms’ Partner Networks
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    Chapter 4 The Effect of (IN) Congruence Between General Self-Confidence and Specific-Confidence on Intentions to Complain
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    Chapter 5 It’s the Thoughts that Count: Substitution for Goal Striving Actions
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    Chapter 6 The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption
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    Chapter 7 A Structured Abstract: Exploring Mobile Money Services as an Innovative Solution for Micro and Small Enterprises in Emerging Economies – Lessons from Rural Cambodia
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    Chapter 8 Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship
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    Chapter 9 Cross-Functional Integration at the Frontline of the Retail Channel
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    Chapter 10 Research on Emotions By Marketing Scholars in Last 10 Years
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    Chapter 11 The Ideal Marketer is an Authentic Marketer
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    Chapter 12 Understanding the Decision-Making Processes Associated with Exercise
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    Chapter 13 Responses to Mhealth Application on Health Behavior: A Theoretical Extension of the Technology Acceptance Model
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    Chapter 14 An Exploratory Analysis of Snack Food Purchasing Behaviour in New Zealand
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    Chapter 15 The Influence of Personal Values and Pet Attachment on Owners’ Pet Products Pruchase Behavior
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    Chapter 16 Bundled Presentation, Susceptibility to Influence and Calorie Estimation
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    Chapter 17 If Only…? A Study on the Effects of Purchase Regret
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    Chapter 18 Young Chinese Consumers’ Luxury Hotel Preference and Purchase Intention
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    Chapter 19 How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration From Medical Tourism Context
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    Chapter 20 Risk Aversion and Attributes of Study Abroad Programs Among Marketing Majors in the U.S. and Norway: Validation of Cross-Cultural Scales
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    Chapter 21 A Study of the Marketing Curriculum in Australia: The 1930S to Now
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    Chapter 22 Understanding College Students’ Study Abroad Motivations and Preferences
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    Chapter 23 What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain
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    Chapter 24 Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective
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    Chapter 25 Drivers and Outcomes of Corporate Identity Management
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    Chapter 26 Understanding Corporate Identity of SMES: Conceptualization and Preliminary Construction of Scale
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    Chapter 27 Codes of Ethics Artifacts in Australia, Canada and Sweden: A Longitudinal Study
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    Chapter 28 Matching Advertisement Layout with Metaphor Facilitates Comprehension
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    Chapter 29 The Use of Childhood Icons in Nostalgic Appeals for Charity.
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    Chapter 30 Consumption Emotion, Satisfaction and Word of Mouth: A structural Study of Demographic Correlates Consumption Emotion, Satisfaction
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    Chapter 31 Advertising Execution Styles Matter - A Fear-Based Experiment on Attitude, Susceptibility, Efficacy and Behaviour
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    Chapter 32 A Framework for B2B Customer Reacquisition: Evaluating Key Determinants to Win Back Lost Customers
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    Chapter 33 Role of Ethical Integration in the Effect of a Service Provider on the Outsourcing Organisation’s Reputation – A Structured Abstract
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    Chapter 34 A Social Identity Perspective of Customer Value Heterogeneity in Complex Industrial Solutions
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    Chapter 35 Customer Churn Models: A Comparison of Probability and Data Mining Approaches
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    Chapter 36 It’s the Strength of the Ties: How Multiplex Social Networks Among Frontline Employees Drive Service Performance
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    Chapter 37 Factors Affecting Brand Loyalty Among Malaysian Consumers in Their Choice of Mobile Phone Brands
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    Chapter 38 Active Waiting: An Investigation of Delayed Winback Strategies
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    Chapter 39 A Cross Cultural Investigation of the Stereotype for Salespeople
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    Chapter 40 Managing Control Expectations in Business-To-Business Relationships
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    Chapter 41 Service Dominant Logic – An Example of Competitive Advantage
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    Chapter 42 Developing New Business Relationships: An Outside-In Perspective
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    Chapter 43 Inter-Firm Knowledge Sharing Effectiveness: An Empirical Examination of Adaptation Ambidexterity
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    Chapter 44 Exploring SMEs Perception and Trust Toward HRIS for a Sustainable HRM Performance: Case Study of SMEs in Vietnam
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    Chapter 45 When Rural Entrepreneurial Marketing Does not Work: The Case of OTOP Failure in Thailand
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    Chapter 46 Channel Integration: An Explanation According to David Teece’s Theory of the Boundaries of the Firm
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    Chapter 47 Relationship of Line Extension Brand and Parent Brand in the Eyes of Consumers
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    Chapter 48 The Impact of Social Media Marketing on the Relationship Among Dynamic Capabilities and Performance
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    Chapter 49 The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types
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    Chapter 50 ‘On the Go’ VS ‘On the Spot’: The Segmentation of Digital Natives
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    Chapter 51 From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products?
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    Chapter 52 The Effect of Animal Protection Advertising on Opposition to the Slaughter of Wildlife and Willingness to Boycott the Offending Industry: Initial and Carryover Effects
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    Chapter 53 Reframing The Ethical Consumption ‘Gap’
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    Chapter 54 Emerging Segments in Ethical Consumption: Young Adults and Cosmetics
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    Chapter 55 Co-Creation in a Service Innovation Context
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    Chapter 56 Potential Dimensions of Customer Co–Creation
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    Chapter 57 Customer Satisfaction and Purchase Behavior: The Role of Customer Input
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    Chapter 58 Internet Users’ Attidutes Towards Advertising on Facebook
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    Chapter 59 Consumer Emotional Responses to Emotional Appeal Advertising Within an Online Social Network Context
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    Chapter 60 The Impact of Company Facebook Page on Wom Communication of New Product
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    Chapter 61 Countering Counterfeit Branding: An Understanding Incorporating Mimesis and Cultural Appropriation for Emerging Markets
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    Chapter 62 Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations
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    Chapter 63 Sustainability Living in a Carbon Priced Economy: Trade-Offs in Purchasing and Practices and Sustainability Guilt
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    Chapter 64 What’s in a Name? A Systems Thinking Framework for Resource Types in Nonprofit Marketing
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    Chapter 65 Direct Experience and Emotional Attachment to Brands: Protecting Brands From the Negative Word of Mouth Opinion of Japanese Consumers
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    Chapter 66 Ability of The Information-Leader to Create Topics of Conversation and Purchase Decision-Making
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    Chapter 67 The Effects of Health Claims and Symbolic Mark: A Case of Foshu (Food for Specified Health Uses) in Japan
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    Chapter 68 Co-Creation of Service Brand Meaning: Initial Findings from an Exploration of Bank Branding in the Vietnamese Retail Banking Sector
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    Chapter 69 Co-Creation: Conceptualization and Research Implications
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    Chapter 70 None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences
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    Chapter 71 Congruence in The Positioning of Service Brands: An Empirical Examination
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    Chapter 72 Towards an Understanding of The Motivations to Play Games on Smartphones
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    Chapter 73 It’s Personal, It’s Not Business: The Effects of Moods on Advertisements Recall
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    Chapter 74 The Role of Product Personalization in Effects of Self-Congruity Versus Functional Congruity
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    Chapter 75 What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach
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    Chapter 76 Sustainable or Conventional? Exploring The Fit of Sustainability Attributes
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    Chapter 77 Sustainable Retrofits of Apartment Buildings: Developing a Process to Address the Barriers to Adoption
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    Chapter 78 Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption
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    Chapter 79 Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.
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    Chapter 80 The Effect of Offshore Shifts on Brand Attitude and Corporate Image
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    Chapter 81 The True Nature of Non-Linear Dynamic Effects: A Methodology to the Rescue of Imprecise Theory
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    Chapter 82 What Was Brand Equity Anyway, and How Did They Measure It?
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    Chapter 83 Scared Topless: Why Social Marketers Need to Encourage Marketing-Like Activities in Avoidance-Service Workers
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    Chapter 84 Not Quite Playing the Game? Mobile Applications for Healthier Lifestyles
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    Chapter 85 A Services Approach to Social Marketing
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    Chapter 86 Perceived CSR Authenticity
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    Chapter 87 Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship, Reputation and the Search Engines Features
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    Chapter 88 Risky Business? Consumers’ Propensity to Engage in Online Banking Services
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    Chapter 89 Effective Interactive Websites: Examining the Moderating Role of Involvement
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    Chapter 90 Employee Health: Motivations and Constraints to Fitness Program Participation
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    Chapter 91 Supporting Children of HIV-Positive Parents
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    Chapter 92 Influence of Parents on Child Eating Practices in Low Ses Communities: Identifying Insights for Health Promotion Campaigns
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    Chapter 93 A Regional Approach to Implementation and Evaluation of Strategic Health Communication Campaigns to Support Non-Communicable Disease Prevention in Pacific Island Nations
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    Chapter 94 Internal Competition and Cooperation at Art Museums: A Qualitative Exploration
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    Chapter 95 Servaqua: Towards a Model for Service Quality in Potable Reticulated Water Services
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    Chapter 96 Development of a Market Orientation Research Agenda for the Nonprofit Sector
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    Chapter 97 Antecedents and Consequences of Consumer Perception of Product Innovativeness
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    Chapter 98 An Alternative Model of the Diffusion Curve for New Products
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    Chapter 99 Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations
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    Chapter 100 The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies
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    Chapter 101 Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context
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    Chapter 102 How Social Marketing can Address the Obesity Issue: The Role of Corporate Reputation
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    Chapter 103 Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework.
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    Chapter 104 The Dual Impact of Socio-Emotional and Operational Demands Stress and Burnout
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    Chapter 105 Personality and the Creativity of Frontline Service Employees: Exploring Quadratic and Moderating Effects
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    Chapter 106 Dealing with Variability in Professional Services- The Role of Scripting Versus Improvisation
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    Chapter 107 The Evolution of Japanese Retailing: 1991 - 2007
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    Chapter 108 Online Perceived Value in the Low Cost Airline Business
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    Chapter 109 Adoption of Online Shopping in South Asia: A Technology Acceptance Perspective
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    Chapter 110 Social Presence’s Affects on User Relational Performance, Relational Information Process’ Role of Mediating, and Moderating Effects Caused by Variety of Social Media Websites
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    Chapter 111 A Qualitative Exploration of Student Perspectives on Social Media use, Abuse and Content
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    Chapter 112 Strategically Social - Drivers and Patterns in Social Media Management
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    Chapter 113 Me or Not me? The Avatar as Consumer Identity in Virtual Worlds
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    Chapter 114 Who has Written it? How Reviewer-Reader Similarity Moderates the Factuality of Online Reviews
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    Chapter 115 What Type of Birdsong Carries? Twitter: Source Credibility and its Links to Value Creation in the Wine Business – A Tentative Model
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    Chapter 116 Examining Factors Affecting Mobile Social Media Customer-To-Customer Interactions in Real-Time Service Encounters
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    Chapter 117 The Effect of Wom Communication with Close Others on Repeat Purchase
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    Chapter 118 Foundations for Effective Sustainability Education
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    Chapter 119 Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence
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    Chapter 120 A Model Linking Corporate Brand, Industry Image and Country of Origin Image
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    Chapter 121 Ambivalence in Ethnocentric Bias
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    Chapter 122 Acculturation and Advertising: Evidence from South Korea
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    Chapter 123 How Companies Use Facebook to Promote Alcohol Brands to Young Adults
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    Chapter 124 I’m Friends with Louie the Fly, not Mortein: Conceptualising the New Brand Relationships on Social Media
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    Chapter 125 On Bricks and Clicks Consumer Search Strategy as a Basis for Multi-Channel Management
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    Chapter 126 Reporting Complaints: Scale Application and Replication
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    Chapter 127 Fellow Customers as a Source of Unfriendliness: The Role of Descriptive Norms in Deviant Customer Behavior
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    Chapter 128 Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters
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    Chapter 129 Consumer Creativity and the World’s Biggest Brand
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    Chapter 130 The Brand Personality of a Copycat Product: The Case of Tribute Bands
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    Chapter 131 Measuring Consumer-Based Brand Authenticity
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    Chapter 132 Holistic Management of SME Environmental Management Practices: Toward a New Typology
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    Chapter 133 Fit to be Creative: Organization-Employee Congruence on Environmental Values
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    Chapter 134 Reflecting on the Past Decade of Marketing: Taking Stock of Green Marketing Literature
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    Chapter 135 Marketing Renewable Energy in Developing Countries: A Policy Paradigm for Mexico
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    Chapter 136 Does Destination Services Matter in Gaming Destinations? The Role of Travel Purpose
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    Chapter 137 The Power Balance in the Contemporary Art Market: Artists, Dealers and Collectors
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    Chapter 138 What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior
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    Chapter 139 Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation
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    Chapter 140 The Formation of Customer Engagement Behavior in a Hedonic Service Setting
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    Chapter 141 Need for Touch and Multichannel Search and Purchase
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    Chapter 142 Differences In Effects of Sport and Non-Sport Sponsorship on Sponsor’s Employees
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    Chapter 143 A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship
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    Chapter 144 An Examination of Conditions that Moderate Negative Effects of Sponsorship Terminations on Fan Attitudes Toward the Former Sponsor
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    Chapter 145 Satisfying Customers Through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives
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    Chapter 146 Impact of IM Programs on Fle’s Perception of IMO and Performance Outcomes
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    Chapter 147 What do Consumers See when they Look at Displays? An Eye-Tracking Study
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    Chapter 148 Waiting for Checkout: Toward an Understanding of Customers’ Perceptions
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    Chapter 149 Determination of Success Factors of the Shop-in-Shop and the Concession Model in the Fashion Industry: An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain
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    Chapter 150 Towards a Global Framework for Advertising Self Regulation
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    Chapter 151 The Behaviours of Relationship Building: A Networking View
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    Chapter 152 Parasocial Relationships and Brand Tribal Behavior: Delineating their Link
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    Chapter 153 How much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market
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    Chapter 154 The Antecedents of Strategic Pricing and its Effect on Company Performance
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    Chapter 155 The Role of Expectations, Confirmation, and Perceived Performance in Olympic Games Attitudes: A Cross-National Longitudinal Study
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    Chapter 156 Of Geeks and Achievers: Exploring Consumer Collective Tourism and the Infinite Game
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    Chapter 157 Climate Change Science Versus Climate Sceptics: Is the World Really Flat?
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    Chapter 158 Past and Future Orientation, Environmental Attitudes and Green Consumer Behaviour
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    Chapter 159 Sustainability and Perception of Brand Communication
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    Chapter 160 The Role of Synergy and Complementarity in a Multichannel E-Commerce System
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    Chapter 161 A Comparison of Online and Offline Gender and Goal Directed Shopping Online
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    Chapter 162 How Mindset Affects Online Planned and Unplanned Purchasing – An Extended Abstract
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    Chapter 163 Moving Virtual Retail into Reality: Examining Metaverse and Augmented Reality in the Online Shopping Experience
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    Chapter 164 Meaning of Money among Hindus in India: Some Preliminary Findings.
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    Chapter 165 Embarrassment Effects on Purchase Intent for a Product with Socially Shared Superstitious Meanings: a Structured Abstract
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    Chapter 166 Coping with Negative Consumption Experiences: How Attribution Influences Disappointment, Regret, Word of Mouth and Complaining Behaviours
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    Chapter 167 Funeral Consumption as an Ambivalent Experience
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    Chapter 168 Does Consumer Innovativeness Influence Western and Eastern Customers’ Really New Product Adoption Behavior Differently?
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    Chapter 169 Consumers’ Perception of Corporate Sustainable Activities: An Analysis of the German and the Spanish Consumer
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    Chapter 170 Why Consumers Seek ‘Coolness’? Evidence from the Arab World
  172. Altmetric Badge
    Chapter 171 Special Session Title: Looking Forward and Back at Survey Research Response Issues in Marketing Research
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    Chapter 172 A Retrospective on the Use of Survey Methodologies in Marketing Research
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    Chapter 173 Student Subjects: Human Lab Rats or Genuine Consumers?
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    Chapter 174 Response Rate and Response Bias in Marketing Research
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    Chapter 175 A New Era: How New Media Might Shape New Data and Research Methods
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    Chapter 176 How the Innovation Diffusion Models from the Past can Help us to Explain Marketing in the New Media Era
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    Chapter 177 Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship
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    Chapter 178 Construal Level Effects in Sponsorship Announcements
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    Chapter 179 Celebrity Portfolio Effects on Consumer Brand Evaluations
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    Chapter 180 Drivers of Perceptions of Fairness in Financial Services in Australia
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    Chapter 181 What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience
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    Chapter 182 Coaligning Service Quality Attributes and its Implication to Customer Value
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    Chapter 183 Gambler Loyalty – A Qualitative and Quantitative Investigation
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    Chapter 184 It is not about the Product Having Enhanced or Unique Product Attributes
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    Chapter 185 Brand Innovativeness Effects on Perceived Quality, Satisfaction and Loyalty
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    Chapter 186 Engaging Internal Stakeholders: Revitalizing Community Organizations Through Rebranding
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    Chapter 187 Measurement of Perceived Multisensory Marketing Strategies
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    Chapter 188 Editorial Reviewers’ Persepctives on Writing and Publishing in High Quality Marketing Journals: An Interactive Discussion
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    Chapter 189 The Influence of Inertia on Brand Switching Behaviour
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    Chapter 190 Are Management Responses to Negative Online Consumer Reviews Beneficial?
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    Chapter 191 Relational Risks for Guanxi Boundary Spanners in Chinese-Foreign Business Interactions
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    Chapter 192 The Antecedents and Consequences of Price Leadership Strategy: An Empirical Investigation of Chinese Manufacture Exporters
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    Chapter 193 Networks, Dynamic International Opportunity Recognition and Performance Among International New Ventures
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    Chapter 194 Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets
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    Chapter 195 American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco
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    Chapter 196 Assessing the Feasibility of Mturk for Cross-National Consumer Online Sampling
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    Chapter 197 An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators
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    Chapter 198 Service Employees as Brand Champions: The Effects of Service Employees’ Branding Behaviors on Brand Outcomes
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    Chapter 199 Exploring the Influences of Communication Strategies and Message Types on Advertising Spillover Effects in Product Lines
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    Chapter 200 The Impact of Emotion and Brand Placement on Brand Memory: A Neurophysiological View
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    Chapter 201 Believe It or Not: How Social Axioms Impact on Customer Perceptions of Corporate Brand Reputation
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    Chapter 202 Antecedents of Word-of-Mouth: An Examination of Consumer- and Sector-Level Effects
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    Chapter 203 Does the Age of Relationship Matter in Customer Referral Behaviour?
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    Chapter 204 Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes
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    Chapter 205 Virtual World, Real Engagement: Building Brand Attachment Via Hosted Brand Community Online Events
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    Chapter 206 Online Consumer Engagement Behaviour: The Consumer-Based Antecedents
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    Chapter 207 The Contribution of Contract Theory to Brand Strategy
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    Chapter 208 Antecedents and Consequences of Employer Brand Equity: Toward a Conceptual Framework
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    Chapter 209 Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy
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    Chapter 210 Performance Benefits of Hybrid Brand and Market Orientation Interaction
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    Chapter 211 How to Impact Franchisee Adjustment: An Empirical Examination of Franchisor Support
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    Chapter 212 Customer Value and Shopping Experience
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    Chapter 213 Consumer Innovativeness Effects on Retail Extension Evaluations
  215. Altmetric Badge
    Chapter 214 Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: Exploring The Fast-Food Sector
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    Chapter 215 Pay What You Want: Willingness to Pay Under No, Part, and Full Information of Cost of Product
  217. Altmetric Badge
    Chapter 216 Factors Influencing Consumers’ Willingness to Pay Under Pay What You Want Context
  218. Altmetric Badge
    Chapter 217 Factors Moderating Asymmetric Inter-Tier Competition: A Conceptual Examination using Price-Quality Tradeoff Framework
  219. Altmetric Badge
    Chapter 218 A New Viewpoint on the Structure of the Consideration Set and its Change
  220. Altmetric Badge
    Chapter 219 How Confucius Influences Consumer’s View on Socially Responsible Corporations
  221. Altmetric Badge
    Chapter 220 Impact of Culture on Indian Consumers: An Exploratory Study
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Title
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Published by
Springer International Publishing, January 2016
DOI 10.1007/978-3-319-24184-5
ISBNs
978-3-31-924182-1, 978-3-31-924184-5
Editors

Colin Campbell, Junzhao (Jonathon) Ma

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The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.

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Unknown 21 100%

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Readers by professional status Count As %
Unknown 21 100%
Readers by discipline Count As %
Unknown 21 100%