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Mendeley readers
Chapter title |
The Effect of Offshore Shifts on Brand Attitude and Corporate Image
|
---|---|
Chapter number | 80 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_80 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Cassandra France, Nigel Pope |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 2 | 50% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Economics, Econometrics and Finance | 1 | 25% |
Unknown | 2 | 50% |