Attention for Chapter 176:
How the Innovation Diffusion Models from the Past can Help us to Explain Marketing in the New Media Era
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Chapter title |
How the Innovation Diffusion Models from the Past can Help us to Explain Marketing in the New Media Era
|
Chapter number |
176 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_176 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Cinzia Colapinto, Elena Sartori, Marco Tolotti
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
3 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
1 |
33% |
Student > Ph. D. Student |
1 |
33% |
Researcher |
1 |
33% |
Student > Postgraduate |
1 |
33% |
Readers by discipline |
Count |
As % |
Computer Science |
2 |
67% |
Business, Management and Accounting |
1 |
33% |