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Chapter title |
The Use of Childhood Icons in Nostalgic Appeals for Charity.
|
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Chapter number | 29 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
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Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_29 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Altaf Merchant, Kathryn LaTour, John B. Ford, Michael S. LaTour |