The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World

Table of Contents

1. Altmetric Badge
   Book Overview
2. Altmetric Badge
   Chapter 1 From Compliance Culture in Elder care to Resident Focus Innovation as Social Entrepreneurship – A Global Opportunity
3. Altmetric Badge
   Chapter 2 Facilitating Creative Problem Solving in the Marketing Curriculum in Response to the Demands of the Networked Information Society
4. Altmetric Badge
   Chapter 3 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
5. Altmetric Badge
   Chapter 4 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
6. Altmetric Badge
   Chapter 5 The Power of Abstract Images in Advertising
7. Altmetric Badge
   Chapter 6 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
8. Altmetric Badge
   Chapter 7 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
9. Altmetric Badge
   Chapter 8 Fairness and Alternative Food Networks in Italy
10. Altmetric Badge
    Chapter 9 Meaning through the Grapevine: A Critical Analysis of Wine Promotion
11. Altmetric Badge
    Chapter 10 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
12. Altmetric Badge
    Chapter 11 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
13. Altmetric Badge
    Chapter 12 A Question of Give and Take: How Company Support of Corporate Runs Affects Organizational Identity and Organizational Commitment
14. Altmetric Badge
    Chapter 13 Managing Team and League Brands: Diverging Interests in the National Hockey League
15. Altmetric Badge
    Chapter 14 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
16. Altmetric Badge
    Chapter 15 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
17. Altmetric Badge
    Chapter 16 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
18. Altmetric Badge
    Chapter 17 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
19. Altmetric Badge
    Chapter 18 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
20. Altmetric Badge
    Chapter 19 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
21. Altmetric Badge
    Chapter 20 Customer Satisfaction and Emotion in the Call Centre Context
22. Altmetric Badge
    Chapter 21 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
23. Altmetric Badge
    Chapter 22 Emotion Experience in Ethical Consumption: An Exploratory Study in a Tourism Context
24. Altmetric Badge
    Chapter 23 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
25. Altmetric Badge
    Chapter 24 Barriers to Socially Responsible Apparel Purchasing Behavior: Are Consumers Right?
26. Altmetric Badge
    Chapter 25 The Competitive Advantages of Sourcing Agents in Global Apparel Supply Chains: An Exploratory Study
27. Altmetric Badge
    Chapter 26 Influence of Department Store Image on Private Label Brand Preference Among Consumers With Different Level of Knowledge and Familiarity
28. Altmetric Badge
    Chapter 27 The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution
29. Altmetric Badge
    Chapter 28 Arts in Italy: Development Trough Experiential Marketing. Some Empirical Evidences.
30. Altmetric Badge
    Chapter 29 Trademarking Color: The Role of Survey Evidence
31. Altmetric Badge
    Chapter 30 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
32. Altmetric Badge
    Chapter 31 The Impact of Price-Related Incidents on Store Loyalty
33. Altmetric Badge
    Chapter 32 To Collude or not to Collude: An Exploratory Study of Retail Store Performance and Strategic Choices in Bangkok Clothing Clusters
34. Altmetric Badge
    Chapter 33 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
35. Altmetric Badge
    Chapter 34 Influences of Culture and Language: The Thinking Pattern Switch Among Bicultural Consumerr
36. Altmetric Badge
    Chapter 35 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
37. Altmetric Badge
    Chapter 36 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
38. Altmetric Badge
    Chapter 37 Building Global Brand Communities: Consumer Practices and Creolization
39. Altmetric Badge
    Chapter 38 Higher Commitment Entry Modes in International New Ventures: The Influence of Strategical Orientations
40. Altmetric Badge
    Chapter 39 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
41. Altmetric Badge
    Chapter 40 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
42. Altmetric Badge
    Chapter 41 The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study
43. Altmetric Badge
    Chapter 42 Can Country Image Protect Firms Facing a PR Crisis?
44. Altmetric Badge
    Chapter 43 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
45. Altmetric Badge
    Chapter 44 The Role of Involvement and Expectations in Olympic Games Attitudes: A Cross-National Study
46. Altmetric Badge
    Chapter 45 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
47. Altmetric Badge
    Chapter 46 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
48. Altmetric Badge
    Chapter 47 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
49. Altmetric Badge
    Chapter 48 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
50. Altmetric Badge
    Chapter 49 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
51. Altmetric Badge
    Chapter 50 Factors Impacting the Success of new Product Development in the UK Grocery Retail Industry: An Empirical Examination of Product Innovation Performance
52. Altmetric Badge
    Chapter 51 Does Storytelling Add Value? The case of Bordeaux Fine Wines
53. Altmetric Badge
    Chapter 52 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
54. Altmetric Badge
    Chapter 53 Self-Image Congruity and its Impact on Wine Tourism
55. Altmetric Badge
    Chapter 54 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
56. Altmetric Badge
    Chapter 55 Predicting Sport Team Loyalty: High and Low Scenarios
57. Altmetric Badge
    Chapter 56 Relationship Building in Football: Focus on the Family
58. Altmetric Badge
    Chapter 57 The Influence of Regular Sports Participation on Consumer Psychology
59. Altmetric Badge
    Chapter 58 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
60. Altmetric Badge
    Chapter 59 The Role of Affect and Gender in the Evaluation of New Products in Advertising Signaling Processes
61. Altmetric Badge
    Chapter 60 A New Typology on Sex Appeal Advertisements
62. Altmetric Badge
    Chapter 61 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
63. Altmetric Badge
    Chapter 62 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
64. Altmetric Badge
    Chapter 63 A Multilevel Investigation of the Effect of Employee’s Satisfaction on Customer Outcomes in a Financial Services Context
65. Altmetric Badge
    Chapter 64 The Structure and Formation of Customer value in B-to-B Services
66. Altmetric Badge
    Chapter 65 What makes the Consumer Learn and Adopt a Format Innovation for Grocery? An Approach by the Cognitive Script and the Organizational Socialization of the Customer
67. Altmetric Badge
    Chapter 66 Consumer Responses to Swine Flu (H1N1) Threat and Fear Arousing Communications: The Case of Turkey
68. Altmetric Badge
    Chapter 67 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
69. Altmetric Badge
    Chapter 68 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
70. Altmetric Badge
    Chapter 69 Why do you Consume this Product Again? The Role of Consumption on Consumer’s Behavior
71. Altmetric Badge
    Chapter 70 E-Health Information Search Intentions of Turkish Internet Users
72. Altmetric Badge
    Chapter 71 Modeling Quality Orientation and Organisational Performance in Public Healthcare Organisations
73. Altmetric Badge
    Chapter 72 H1N1 Prevention Behaviors in Australia: Implications from an Extended Health Belief Model
74. Altmetric Badge
    Chapter 73 Postmodern Business Ethics: Is it Time to Change Our Mental Model?
75. Altmetric Badge
    Chapter 74 Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers
76. Altmetric Badge
    Chapter 75 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
77. Altmetric Badge
    Chapter 76 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
78. Altmetric Badge
    Chapter 77 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
79. Altmetric Badge
    Chapter 78 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
80. Altmetric Badge
    Chapter 79 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
81. Altmetric Badge
    Chapter 80 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
82. Altmetric Badge
    Chapter 81 The Road to Hell is Paved with Good Intentions: The Paradox of Unethical Sales Behaviour
83. Altmetric Badge
    Chapter 82 Community Sport Organization Sponsorship as Corporate Social Responsibility Strategy: A Qualitative Study
84. Altmetric Badge
    Chapter 83 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
85. Altmetric Badge
    Chapter 84 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
86. Altmetric Badge
    Chapter 85 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
87. Altmetric Badge
    Chapter 86 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
88. Altmetric Badge
    Chapter 87 Customer Co-creation as a Process of Collective Action: Marketing’s Role in Bridging Heterogeneous Customer Involvement
89. Altmetric Badge
    Chapter 88 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
90. Altmetric Badge
    Chapter 89 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
91. Altmetric Badge
    Chapter 90 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
92. Altmetric Badge
    Chapter 91 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
93. Altmetric Badge
    Chapter 92 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
94. Altmetric Badge
    Chapter 93 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
95. Altmetric Badge
    Chapter 94 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
96. Altmetric Badge
    Chapter 95 The Role of “Consumer Need for Uniqueness” and Product Typicality in Explaining Variation of Country of Origin Effects
97. Altmetric Badge
    Chapter 96 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
98. Altmetric Badge
    Chapter 97 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
99. Altmetric Badge
    Chapter 98 Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt
100. Altmetric Badge
     Chapter 99 Place Branding: Sensing the Difference?
101. Altmetric Badge
     Chapter 100 Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry?
102. Altmetric Badge
     Chapter 101 Branding Universities: An Updated View of Factors Underlying College Choice
103. Altmetric Badge
     Chapter 102 Effects of Service Trial Offers on Customers’ Pre-Trial Attitude Toward the Service Provider
104. Altmetric Badge
     Chapter 103 How Other Customers Influence Customer Satisfaction During the Service Delivery
105. Altmetric Badge
     Chapter 104 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
106. Altmetric Badge
     Chapter 105 The Effects of Control in the Store Environment: A Motivational Approach
107. Altmetric Badge
     Chapter 106 When Consmer likes to Engage in Selff-Design task and shows Positive Evaluation for the Self-Design Product: The Effect of Reglatory Orientation
108. Altmetric Badge
     Chapter 107 Evidence of the Primary Role of Environmental Image in Consumer CSR Evaluations
109. Altmetric Badge
     Chapter 108 Understanding the Risk Mitigation Decision: Homeowners and Environmental Risks
110. Altmetric Badge
     Chapter 109 Customer Orientation, Merchandising Competencies, and Financial Performance of Small Fashion Retailers in Bangkok
111. Altmetric Badge
     Chapter 110 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
112. Altmetric Badge
     Chapter 111 Children’ Ads: Do Cross-Cultural Differences Exist in Advertising Practices?
113. Altmetric Badge
     Chapter 112 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
114. Altmetric Badge
     Chapter 113 Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?
115. Altmetric Badge
     Chapter 114 “The Possibility of an Island”: The Insula and its Role in Consumers’ Emotion
116. Altmetric Badge
     Chapter 115 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
117. Altmetric Badge
     Chapter 116 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
118. Altmetric Badge
     Chapter 117 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
119. Altmetric Badge
     Chapter 118 Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group
120. Altmetric Badge
     Chapter 119 How Eco-oriented Firm Influences Innovators Intention to Purchase Biofuel
121. Altmetric Badge
     Chapter 120 Does Management Education Produce Ethical Managers?
122. Altmetric Badge
     Chapter 121 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
123. Altmetric Badge
     Chapter 122 Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation
124. Altmetric Badge
     Chapter 123 Exploring Cross-Cultural Differences in Ethical Predispositions and Behavior in a Selling Context
125. Altmetric Badge
     Chapter 124 Inter-organizational Supply Chain Performance: How the Relationship Factors Influence the Australian Beef Industry?
126. Altmetric Badge
     Chapter 125 A Typology of Relational Processes in Egyptian Companies: An Exploratory Investigation
127. Altmetric Badge
     Chapter 126 Understanding the new, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda
128. Altmetric Badge
     Chapter 127 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
129. Altmetric Badge
     Chapter 128 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
130. Altmetric Badge
     Chapter 129 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
131. Altmetric Badge
     Chapter 130 Supplement Usage Status and Risk Information
132. Altmetric Badge
     Chapter 131 Preteens’ Ascribed Motivations to Smoke (Not Smoke)
133. Altmetric Badge
     Chapter 132 An Attributional Basis for Evaluating the Concept of Free will of Young Smokers
134. Altmetric Badge
     Chapter 133 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
135. Altmetric Badge
     Chapter 134 The Evaluative Attributes of Front Line Employees in Banking: The Customer Voice
136. Altmetric Badge
     Chapter 135 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
137. Altmetric Badge
     Chapter 136 The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth
138. Altmetric Badge
     Chapter 137 Estimating the Buyer’s Willingness to pay using Bayesian Belief Distribution with IFR
139. Altmetric Badge
     Chapter 138 Cooperative Relationships between Product Brands and Ingredient Brands
140. Altmetric Badge
     Chapter 139 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
141. Altmetric Badge
     Chapter 140 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
142. Altmetric Badge
     Chapter 141 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
143. Altmetric Badge
     Chapter 142 Consequences of Decisions and Choices with Respect to the Satisfaction of Individual Needs of Higher Education Consumer
144. Altmetric Badge
     Chapter 143 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
145. Altmetric Badge
     Chapter 144 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
146. Altmetric Badge
     Chapter 145 Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms
147. Altmetric Badge
     Chapter 146 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
148. Altmetric Badge
     Chapter 147 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
149. Altmetric Badge
     Chapter 148 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
150. Altmetric Badge
     Chapter 149 Commitment as a Mediator Variable used to Predict Future Service Purchase Intentions: An Empirical Study of Performing Arts Consumers in Spain
151. Altmetric Badge
     Chapter 150 Exploring the Formation Process of Brand Love: A Comparison Between Goods and Services
152. Altmetric Badge
     Chapter 151 Impact of Service Recovery Fairness Perceptions on Customer Relationships
153. Altmetric Badge
     Chapter 152 When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment
154. Altmetric Badge
     Chapter 153 New Challenges for the Internationalization of Firms. Italian Companies in China: Business Models and Market Policies
155. Altmetric Badge
     Chapter 154 Brand Architecture within the Pharmaceutical Industry
156. Altmetric Badge
     Chapter 155 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
157. Altmetric Badge
     Chapter 156 What a Strange Bottle! Effects of Perceived Congruence of a Package Design
158. Altmetric Badge
     Chapter 157 The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
159. Altmetric Badge
     Chapter 158 A Congruence Model of Person-Environment Interaction and Consumption Decisions as we Age
160. Altmetric Badge
     Chapter 159 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
161. Altmetric Badge
     Chapter 160 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
162. Altmetric Badge
     Chapter 161 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
163. Altmetric Badge
     Chapter 162 The Applicability of Market-centered Strategies and Tactics to Nonprofit Organizations in Emerging Markets: An Exploration
164. Altmetric Badge
     Chapter 163 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
165. Altmetric Badge
     Chapter 164 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
166. Altmetric Badge
     Chapter 165 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
167. Altmetric Badge
     Chapter 166 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
168. Altmetric Badge
     Chapter 167 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
169. Altmetric Badge
     Chapter 168 Effects of Market Orientation on Cooperation Between R&D and Marketing
170. Altmetric Badge
     Chapter 169 Using a Judgemental Analysis System to Evaluate the International Mainframe and Computer Market
171. Altmetric Badge
     Chapter 170 C’ Test Helps or Hinders? -- Clarifying the Communication Fallacy of “Effect To Be Mediated” In Marketing Research
172. Altmetric Badge
     Chapter 171 Triangulation in Industrial Market Research - Development of a Mixed-Methods-Approach for Market Forecasts
173. Altmetric Badge
     Chapter 172 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
174. Altmetric Badge
     Chapter 173 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
175. Altmetric Badge
     Chapter 174 Effect of Relationship Marketing on Customer Rentention: Evidence from Mobile Telecommunications Industry of a Large Emerging Economy
176. Altmetric Badge
     Chapter 175 Understanding Why Customers Choos to Abuse or Not to Abuse, Return Policies: The Customer’S Return is Not Always Legitimate!
177. Altmetric Badge
     Chapter 176 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
178. Altmetric Badge
     Chapter 177 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
179. Altmetric Badge
     Chapter 178 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
180. Altmetric Badge
     Chapter 179 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
181. Altmetric Badge
     Chapter 180 Sources of Health Information as a Function of Aviary Lifestyles and Product/Service Category
182. Altmetric Badge
     Chapter 181 Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice
183. Altmetric Badge
     Chapter 182 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
184. Altmetric Badge
     Chapter 183 Factors Effecting Destination Loyalty: A Case of Cox’S Bazar, Bangladesh
185. Altmetric Badge
     Chapter 184 The Role of Eco-Cultural Attractions in ‘Perception Engineering’: A Case Study Conducted in Goa, India
186. Altmetric Badge
     Chapter 185 A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust
187. Altmetric Badge
     Chapter 186 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
188. Altmetric Badge
     Chapter 187 An Empirical Examination of Causes and Consequences of Trustworthiness: A B2B Services Perspective
189. Altmetric Badge
     Chapter 188 Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone
190. Altmetric Badge
     Chapter 189 Virtual Sales Agents: The Reasons of Failure
191. Altmetric Badge
     Chapter 190 Consumer Expectations of Emerging E-storefronts: An Empirical Study in Hong
192. Altmetric Badge
     Chapter 191 Toward an Understanding of Salesperson Deviance: A Structured Abstract
193. Altmetric Badge
     Chapter 192 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
194. Altmetric Badge
     Chapter 193 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
195. Altmetric Badge
     Chapter 194 A Motley Pattern Of Sales-marketing Integration
196. Altmetric Badge
     Chapter 195 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
197. Altmetric Badge
     Chapter 196 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
198. Altmetric Badge
     Chapter 197 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
199. Altmetric Badge
     Chapter 198 The Impact of Customers’ Direct and Indirect Experience on E-Trust
200. Altmetric Badge
     Chapter 199 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
201. Altmetric Badge
     Chapter 200 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
202. Altmetric Badge
     Chapter 201 Intercultural Service Encounters: Exploring the Role of Cultural Attribution and Intercultural Competence
203. Altmetric Badge
     Chapter 202 Analyzing the Antecedents and Consequences of Consumer Ethnocentrism Amongst Russian Food Consumers
204. Altmetric Badge
     Chapter 203 Peer Group Influence and Products Purchase Decisions of Young Saudi Adult Males
205. Altmetric Badge
     Chapter 204 The Effects of Brand Familiarity and Consumer Value – Brand Symbolism (In)Congruity on Taste Perception
206. Altmetric Badge
     Chapter 205 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
207. Altmetric Badge
     Chapter 206 From the Knowledge Creating Process to the Knowledge Creating Outcome: The Way to go for Multinational Corporations
208. Altmetric Badge
     Chapter 207 The Role of Entrepreneurial and Networking Orientations in Developing Marketing Capabilities of Born Global Firms
209. Altmetric Badge
     Chapter 208 The New Frontier in Boundary-Spanning Roles- Improvisation as a Tool to Manage Role Stress
210. Altmetric Badge
     Chapter 209 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
211. Altmetric Badge
     Chapter 210 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
212. Altmetric Badge
     Chapter 211 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
213. Altmetric Badge
     Chapter 212 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
214. Altmetric Badge
     Chapter 213 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
215. Altmetric Badge
     Chapter 214 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
216. Altmetric Badge
     Chapter 215 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
217. Altmetric Badge
     Chapter 216 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
218. Altmetric Badge
     Chapter 217 Customer Involvement, Retail Mix Elements and Customer Loyalty in Two Diverse Retail Environments
219. Altmetric Badge
     Chapter 218 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
220. Altmetric Badge
     Chapter 219 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
221. Altmetric Badge
     Chapter 220 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
222. Altmetric Badge
     Chapter 221 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
223. Altmetric Badge
     Chapter 222 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
224. Altmetric Badge
     Chapter 223 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
225. Altmetric Badge
     Chapter 224 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
226. Altmetric Badge
     Chapter 225 Exploring Consumer Motivation in Online Social Lending for Development
227. Altmetric Badge
     Chapter 226 The Strategy and Tactics of Cases in Marketing Education
228. Altmetric Badge
     Chapter 227 The Effects of Organizational Learning on Innovation and Performance in Kibs: An Empirical Examination
229. Altmetric Badge
     Chapter 228 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
230. Altmetric Badge
     Chapter 229 Website Interactivity and User Involvement: The Moderating Effects of need for Cognition
231. Altmetric Badge
     Chapter 230 A Longitudinal Analysis of Trust in a Fast Growth Technology-Based Company
232. Altmetric Badge
     Chapter 231 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
233. Altmetric Badge
     Chapter 232 Western Marketing Education in the Arab World: Where are we in the ‘Adapt’ Versus ‘Standardize’ Debate?
234. Altmetric Badge
     Chapter 233 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
235. Altmetric Badge
     Chapter 234 The Quality of Customer Relationships in Different Clusters of Italian Banks: Evidence and Implications
236. Altmetric Badge
     Chapter 235 The Application of Market Orientation in Banking Industry
237. Altmetric Badge
     Chapter 236 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
238. Altmetric Badge
     Chapter 237 Orchestration of the Marketing Strategy Under Competitive Dynamics
239. Altmetric Badge
     Chapter 238 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
240. Altmetric Badge
     Chapter 239 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
241. Altmetric Badge
     Chapter 240 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
242. Altmetric Badge
     Chapter 241 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
243. Altmetric Badge
     Chapter 242 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
244. Altmetric Badge
     Chapter 243 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
245. Altmetric Badge
     Chapter 244 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
246. Altmetric Badge
     Chapter 245 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
247. Altmetric Badge
     Chapter 246 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
248. Altmetric Badge
     Chapter 247 Segmenting Pleasure-Seeking Tourists: A Research Agenda
249. Altmetric Badge
     Chapter 248 The Paradoxes of Tourism
250. Altmetric Badge
     Chapter 249 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
251. Altmetric Badge
     Chapter 250 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
252. Altmetric Badge
     Chapter 251 The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches
253. Altmetric Badge
     Chapter 252 Does Country of Origin (Coo) Matter for Consumers in Emerging Country? A Study on Influence of Coo at the Time of Product Evaluation of Mobile Phones by Indian Consumers
254. Altmetric Badge
     Chapter 253 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
255. Altmetric Badge
     Chapter 254 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
256. Altmetric Badge
     Chapter 255 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
257. Altmetric Badge
     Chapter 256 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World