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Chapter title |
Managing Team and League Brands: Diverging Interests in the National Hockey League
|
---|---|
Chapter number | 13 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-50008-9_13 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Daniel S. Mason, Brian P. Soebbing, Lei Jiang |
Editors |
Colin L. Campbell |