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New Challenges for the Internationalization of Firms. Italian Companies in China: Business Models and Market Policies
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Elena Cedrola, Loretta Battaglia, Chiara Cantù, Laura Gavinelli, Alessandra Tzannis
Colin L. Campbell
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||100%|
|Readers by discipline||Count||As %|
|Economics, Econometrics and Finance||1||100%|