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The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World

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Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 From Compliance Culture in Elder care to Resident Focus Innovation as Social Entrepreneurship – A Global Opportunity
  3. Altmetric Badge
    Chapter 2 Facilitating Creative Problem Solving in the Marketing Curriculum in Response to the Demands of the Networked Information Society
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    Chapter 3 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 4 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 5 The Power of Abstract Images in Advertising
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    Chapter 6 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 7 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 8 Fairness and Alternative Food Networks in Italy
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    Chapter 9 Meaning through the Grapevine: A Critical Analysis of Wine Promotion
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    Chapter 10 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 11 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 12 A Question of Give and Take: How Company Support of Corporate Runs Affects Organizational Identity and Organizational Commitment
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    Chapter 13 Managing Team and League Brands: Diverging Interests in the National Hockey League
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    Chapter 14 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 15 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 16 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 17 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 18 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 19 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 20 Customer Satisfaction and Emotion in the Call Centre Context
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    Chapter 21 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 22 Emotion Experience in Ethical Consumption: An Exploratory Study in a Tourism Context
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    Chapter 23 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 24 Barriers to Socially Responsible Apparel Purchasing Behavior: Are Consumers Right?
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    Chapter 25 The Competitive Advantages of Sourcing Agents in Global Apparel Supply Chains: An Exploratory Study
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    Chapter 26 Influence of Department Store Image on Private Label Brand Preference Among Consumers With Different Level of Knowledge and Familiarity
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    Chapter 27 The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution
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    Chapter 28 Arts in Italy: Development Trough Experiential Marketing. Some Empirical Evidences.
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    Chapter 29 Trademarking Color: The Role of Survey Evidence
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    Chapter 30 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 31 The Impact of Price-Related Incidents on Store Loyalty
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    Chapter 32 To Collude or not to Collude: An Exploratory Study of Retail Store Performance and Strategic Choices in Bangkok Clothing Clusters
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    Chapter 33 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 34 Influences of Culture and Language: The Thinking Pattern Switch Among Bicultural Consumerr
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    Chapter 35 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 36 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 37 Building Global Brand Communities: Consumer Practices and Creolization
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    Chapter 38 Higher Commitment Entry Modes in International New Ventures: The Influence of Strategical Orientations
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    Chapter 39 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 40 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 41 The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study
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    Chapter 42 Can Country Image Protect Firms Facing a PR Crisis?
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    Chapter 43 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 44 The Role of Involvement and Expectations in Olympic Games Attitudes: A Cross-National Study
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    Chapter 45 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 46 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 47 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 48 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 49 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 50 Factors Impacting the Success of new Product Development in the UK Grocery Retail Industry: An Empirical Examination of Product Innovation Performance
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    Chapter 51 Does Storytelling Add Value? The case of Bordeaux Fine Wines
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    Chapter 52 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 53 Self-Image Congruity and its Impact on Wine Tourism
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    Chapter 54 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 55 Predicting Sport Team Loyalty: High and Low Scenarios
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    Chapter 56 Relationship Building in Football: Focus on the Family
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    Chapter 57 The Influence of Regular Sports Participation on Consumer Psychology
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    Chapter 58 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 59 The Role of Affect and Gender in the Evaluation of New Products in Advertising Signaling Processes
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    Chapter 60 A New Typology on Sex Appeal Advertisements
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    Chapter 61 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 62 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 63 A Multilevel Investigation of the Effect of Employee’s Satisfaction on Customer Outcomes in a Financial Services Context
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    Chapter 64 The Structure and Formation of Customer value in B-to-B Services
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    Chapter 65 What makes the Consumer Learn and Adopt a Format Innovation for Grocery? An Approach by the Cognitive Script and the Organizational Socialization of the Customer
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    Chapter 66 Consumer Responses to Swine Flu (H1N1) Threat and Fear Arousing Communications: The Case of Turkey
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    Chapter 67 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 68 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 69 Why do you Consume this Product Again? The Role of Consumption on Consumer’s Behavior
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    Chapter 70 E-Health Information Search Intentions of Turkish Internet Users
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    Chapter 71 Modeling Quality Orientation and Organisational Performance in Public Healthcare Organisations
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    Chapter 72 H1N1 Prevention Behaviors in Australia: Implications from an Extended Health Belief Model
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    Chapter 73 Postmodern Business Ethics: Is it Time to Change Our Mental Model?
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    Chapter 74 Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers
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    Chapter 75 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 76 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 77 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 78 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 79 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 80 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 81 The Road to Hell is Paved with Good Intentions: The Paradox of Unethical Sales Behaviour
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    Chapter 82 Community Sport Organization Sponsorship as Corporate Social Responsibility Strategy: A Qualitative Study
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    Chapter 83 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 84 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 85 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 86 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 87 Customer Co-creation as a Process of Collective Action: Marketing’s Role in Bridging Heterogeneous Customer Involvement
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    Chapter 88 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 89 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 90 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 91 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 92 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 93 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 94 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 95 The Role of “Consumer Need for Uniqueness” and Product Typicality in Explaining Variation of Country of Origin Effects
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    Chapter 96 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 97 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 98 Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt
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    Chapter 99 Place Branding: Sensing the Difference?
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    Chapter 100 Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry?
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    Chapter 101 Branding Universities: An Updated View of Factors Underlying College Choice
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    Chapter 102 Effects of Service Trial Offers on Customers’ Pre-Trial Attitude Toward the Service Provider
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    Chapter 103 How Other Customers Influence Customer Satisfaction During the Service Delivery
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    Chapter 104 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 105 The Effects of Control in the Store Environment: A Motivational Approach
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    Chapter 106 When Consmer likes to Engage in Selff-Design task and shows Positive Evaluation for the Self-Design Product: The Effect of Reglatory Orientation
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    Chapter 107 Evidence of the Primary Role of Environmental Image in Consumer CSR Evaluations
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    Chapter 108 Understanding the Risk Mitigation Decision: Homeowners and Environmental Risks
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    Chapter 109 Customer Orientation, Merchandising Competencies, and Financial Performance of Small Fashion Retailers in Bangkok
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    Chapter 110 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 111 Children’ Ads: Do Cross-Cultural Differences Exist in Advertising Practices?
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    Chapter 112 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 113 Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?
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    Chapter 114 “The Possibility of an Island”: The Insula and its Role in Consumers’ Emotion
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    Chapter 115 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 116 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 117 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 118 Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group
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    Chapter 119 How Eco-oriented Firm Influences Innovators Intention to Purchase Biofuel
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    Chapter 120 Does Management Education Produce Ethical Managers?
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    Chapter 121 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 122 Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation
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    Chapter 123 Exploring Cross-Cultural Differences in Ethical Predispositions and Behavior in a Selling Context
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    Chapter 124 Inter-organizational Supply Chain Performance: How the Relationship Factors Influence the Australian Beef Industry?
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    Chapter 125 A Typology of Relational Processes in Egyptian Companies: An Exploratory Investigation
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    Chapter 126 Understanding the new, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda
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    Chapter 127 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 128 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 129 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 130 Supplement Usage Status and Risk Information
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    Chapter 131 Preteens’ Ascribed Motivations to Smoke (Not Smoke)
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    Chapter 132 An Attributional Basis for Evaluating the Concept of Free will of Young Smokers
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    Chapter 133 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 134 The Evaluative Attributes of Front Line Employees in Banking: The Customer Voice
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    Chapter 135 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 136 The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth
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    Chapter 137 Estimating the Buyer’s Willingness to pay using Bayesian Belief Distribution with IFR
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    Chapter 138 Cooperative Relationships between Product Brands and Ingredient Brands
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    Chapter 139 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 140 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 141 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 142 Consequences of Decisions and Choices with Respect to the Satisfaction of Individual Needs of Higher Education Consumer
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    Chapter 143 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 144 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 145 Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms
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    Chapter 146 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 147 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 148 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 149 Commitment as a Mediator Variable used to Predict Future Service Purchase Intentions: An Empirical Study of Performing Arts Consumers in Spain
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    Chapter 150 Exploring the Formation Process of Brand Love: A Comparison Between Goods and Services
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    Chapter 151 Impact of Service Recovery Fairness Perceptions on Customer Relationships
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    Chapter 152 When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment
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    Chapter 153 New Challenges for the Internationalization of Firms. Italian Companies in China: Business Models and Market Policies
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    Chapter 154 Brand Architecture within the Pharmaceutical Industry
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    Chapter 155 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 156 What a Strange Bottle! Effects of Perceived Congruence of a Package Design
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    Chapter 157 The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
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    Chapter 158 A Congruence Model of Person-Environment Interaction and Consumption Decisions as we Age
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    Chapter 159 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 160 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 161 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 162 The Applicability of Market-centered Strategies and Tactics to Nonprofit Organizations in Emerging Markets: An Exploration
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    Chapter 163 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 164 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 165 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 166 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 167 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 168 Effects of Market Orientation on Cooperation Between R&D and Marketing
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    Chapter 169 Using a Judgemental Analysis System to Evaluate the International Mainframe and Computer Market
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    Chapter 170 C’ Test Helps or Hinders? -- Clarifying the Communication Fallacy of “Effect To Be Mediated” In Marketing Research
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    Chapter 171 Triangulation in Industrial Market Research - Development of a Mixed-Methods-Approach for Market Forecasts
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    Chapter 172 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 173 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 174 Effect of Relationship Marketing on Customer Rentention: Evidence from Mobile Telecommunications Industry of a Large Emerging Economy
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    Chapter 175 Understanding Why Customers Choos to Abuse or Not to Abuse, Return Policies: The Customer’S Return is Not Always Legitimate!
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    Chapter 176 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 177 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 178 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 179 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 180 Sources of Health Information as a Function of Aviary Lifestyles and Product/Service Category
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    Chapter 181 Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice
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    Chapter 182 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 183 Factors Effecting Destination Loyalty: A Case of Cox’S Bazar, Bangladesh
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    Chapter 184 The Role of Eco-Cultural Attractions in ‘Perception Engineering’: A Case Study Conducted in Goa, India
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    Chapter 185 A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust
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    Chapter 186 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 187 An Empirical Examination of Causes and Consequences of Trustworthiness: A B2B Services Perspective
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    Chapter 188 Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone
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    Chapter 189 Virtual Sales Agents: The Reasons of Failure
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    Chapter 190 Consumer Expectations of Emerging E-storefronts: An Empirical Study in Hong
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    Chapter 191 Toward an Understanding of Salesperson Deviance: A Structured Abstract
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    Chapter 192 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 193 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 194 A Motley Pattern Of Sales-marketing Integration
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    Chapter 195 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 196 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 197 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 198 The Impact of Customers’ Direct and Indirect Experience on E-Trust
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    Chapter 199 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 200 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 201 Intercultural Service Encounters: Exploring the Role of Cultural Attribution and Intercultural Competence
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    Chapter 202 Analyzing the Antecedents and Consequences of Consumer Ethnocentrism Amongst Russian Food Consumers
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    Chapter 203 Peer Group Influence and Products Purchase Decisions of Young Saudi Adult Males
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    Chapter 204 The Effects of Brand Familiarity and Consumer Value – Brand Symbolism (In)Congruity on Taste Perception
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    Chapter 205 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 206 From the Knowledge Creating Process to the Knowledge Creating Outcome: The Way to go for Multinational Corporations
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    Chapter 207 The Role of Entrepreneurial and Networking Orientations in Developing Marketing Capabilities of Born Global Firms
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    Chapter 208 The New Frontier in Boundary-Spanning Roles- Improvisation as a Tool to Manage Role Stress
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    Chapter 209 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 210 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 211 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 212 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 213 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 214 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 215 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 216 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 217 Customer Involvement, Retail Mix Elements and Customer Loyalty in Two Diverse Retail Environments
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    Chapter 218 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 219 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 220 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 221 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 222 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 223 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 224 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 225 Exploring Consumer Motivation in Online Social Lending for Development
  227. Altmetric Badge
    Chapter 226 The Strategy and Tactics of Cases in Marketing Education
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    Chapter 227 The Effects of Organizational Learning on Innovation and Performance in Kibs: An Empirical Examination
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    Chapter 228 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 229 Website Interactivity and User Involvement: The Moderating Effects of need for Cognition
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    Chapter 230 A Longitudinal Analysis of Trust in a Fast Growth Technology-Based Company
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    Chapter 231 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 232 Western Marketing Education in the Arab World: Where are we in the ‘Adapt’ Versus ‘Standardize’ Debate?
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    Chapter 233 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 234 The Quality of Customer Relationships in Different Clusters of Italian Banks: Evidence and Implications
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    Chapter 235 The Application of Market Orientation in Banking Industry
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    Chapter 236 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 237 Orchestration of the Marketing Strategy Under Competitive Dynamics
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    Chapter 238 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 239 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 240 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 241 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 242 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 243 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 244 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 245 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 246 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  248. Altmetric Badge
    Chapter 247 Segmenting Pleasure-Seeking Tourists: A Research Agenda
  249. Altmetric Badge
    Chapter 248 The Paradoxes of Tourism
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    Chapter 249 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 250 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 251 The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches
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    Chapter 252 Does Country of Origin (Coo) Matter for Consumers in Emerging Country? A Study on Influence of Coo at the Time of Product Evaluation of Mobile Phones by Indian Consumers
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    Chapter 253 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 254 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 255 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 256 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Attention for Chapter 232: Western Marketing Education in the Arab World: Where are we in the ‘Adapt’ Versus ‘Standardize’ Debate?
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Chapter title
Western Marketing Education in the Arab World: Where are we in the ‘Adapt’ Versus ‘Standardize’ Debate?
Chapter number 232
Book title
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-50008-9_232
Book ISBNs
978-3-31-950006-5, 978-3-31-950008-9
Authors

Nnamdi O. Madichie

Editors

Colin L. Campbell

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