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Chapter title |
Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone
|
---|---|
Chapter number | 188 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-50008-9_188 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Anik St-Onge, émilie Anouk Mignot, Roy Toffoli |
Editors |
Colin L. Campbell |