You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Anik St-Onge, émilie Anouk Mignot, Roy Toffoli
Colin L. Campbell