You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
A New Typology on Sex Appeal Advertisements
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Kallirroy Boutsikaki, Prof. George Balabanis, George Balabanis
Colin L. Campbell