You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Branding Universities: An Updated View of Factors Underlying College Choice
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Mathew Joseph, Deborah F. Spake, Carmen-Maria Albrecht
Colin L. Campbell
The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.
|Members of the public||1||100%|
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Doctoral Student||1||33%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||33%|
|Agricultural and Biological Sciences||1||33%|