You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Colin L. Campbell