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Children’ Ads: Do Cross-Cultural Differences Exist in Advertising Practices?
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Aysen Bakir, Kay M. Palan, Rickard H. Kolbe
Colin L. Campbell
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||1||50%|
|Readers by discipline||Count||As %|