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The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Fanny Magnoni, Elyette Roux
Colin L. Campbell
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||5||28%|
|Student > Ph. D. Student||1||6%|
|Student > Bachelor||1||6%|
|Lecturer > Senior Lecturer||1||6%|
|Student > Postgraduate||1||6%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||6||33%|
|Economics, Econometrics and Finance||1||6%|