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Mendeley readers
Chapter title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
---|---|
Chapter number | 161 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-50008-9_161 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Inma Rodríguez-Ardura, Francisco J. Martínez-López, Juan C. Gázquez-Abad, Gisela Ammetller |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 14% |
Student > Postgraduate | 2 | 10% |
Professor | 1 | 5% |
Unspecified | 1 | 5% |
Professor > Associate Professor | 1 | 5% |
Other | 1 | 5% |
Unknown | 12 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 24% |
Unspecified | 1 | 5% |
Environmental Science | 1 | 5% |
Social Sciences | 1 | 5% |
Unknown | 13 | 62% |