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| Chapter title |
Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers
|
|---|---|
| Chapter number | 74 |
| Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
| Published by |
Springer International Publishing, January 2017
|
| DOI | 10.1007/978-3-319-50008-9_74 |
| Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
| Authors |
Katja H. Brunk |
| Editors |
Colin L. Campbell |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 20% |
| Other | 1 | 20% |
| Student > Doctoral Student | 1 | 20% |
| Unknown | 2 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 20% |
| Economics, Econometrics and Finance | 1 | 20% |
| Design | 1 | 20% |
| Unknown | 2 | 40% |