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Estimating the Buyer’s Willingness to pay using Bayesian Belief Distribution with IFR
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Xavier Brasset, Roxane Cattan-Jallet
Colin L. Campbell
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Professor > Associate Professor||3||75%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||4||100%|