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Mendeley readers
Chapter title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
---|---|
Chapter number | 135 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-50008-9_135 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Gopalkrishnan Iyer, Dhruv Grewal, Sandra Rothenberger |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 14% |
Lecturer | 1 | 14% |
Student > Postgraduate | 1 | 14% |
Student > Master | 1 | 14% |
Unknown | 3 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Social Sciences | 2 | 29% |
Unknown | 3 | 43% |