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Exploring the Formation Process of Brand Love: A Comparison Between Goods and Services
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Rodoula H. Tsiotsou, Ronald E. Goldsmith
Colin L. Campbell
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||2||17%|
|Student > Doctoral Student||2||17%|
|Student > Bachelor||2||17%|
|Student > Ph. D. Student||2||17%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||8||67%|