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Mendeley readers
Chapter title |
C’ Test Helps or Hinders? -- Clarifying the Communication Fallacy of “Effect To Be Mediated” In Marketing Research
|
---|---|
Chapter number | 170 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-50008-9_170 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Xinshu Zhao, Qimei Chen |
Editors |
Colin L. Campbell |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 33% |
Student > Bachelor | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Biochemistry, Genetics and Molecular Biology | 1 | 33% |
Business, Management and Accounting | 1 | 33% |
Unknown | 1 | 33% |