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C’ Test Helps or Hinders? -- Clarifying the Communication Fallacy of “Effect To Be Mediated” In Marketing Research
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Xinshu Zhao, Qimei Chen
Colin L. Campbell
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||100%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||100%|