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Peer Group Influence and Products Purchase Decisions of Young Saudi Adult Males
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Robert A. Opoku, Alhassan G. Abdul-Muhmin
Colin L. Campbell
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||17%|
|Student > Doctoral Student||1||17%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||17%|
|Sports and Recreations||1||17%|