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Building Global Brand Communities: Consumer Practices and Creolization
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Dana L. Alden, Qimei Chen, Xin Zhao
Colin L. Campbell
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||50%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||100%|