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The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Ken Matsuno, Zhen Zhu, Mark P. Rice
Colin L. Campbell
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Professor > Associate Professor||1||100%|
|Readers by discipline||Count||As %|
|Economics, Econometrics and Finance||1||100%|